Koko Loko is a new fast food chicken brand that doesn’t whisper - it clucks loud. Born in Serbia and built for franchise potential, Koko Loko serves up crispy chicken with a kick of Balkan soul.

We were brought on to create a full brand identity that would live across everything from billboards to burger wraps, while standing out on shelves, screens, and sidewalks alike.

The challenge? Build a visual world that balances loud and lovable, spicy and smart - with just enough “loco” to be unforgettable.

At the core of Koko Loko is its walking, clucking, flaming-mouthed chicken - a mascot that changes mood based on the spice level. The logo, type, and color palette scream personality while keeping everything legible and scalable across formats. It’s fast food branding with cartoon energy and street smarts.

From bold red stickers on kraft takeout bags to sauce labels and wrapping paper, the brand stretches across every tactile element with confidence.

The packaging design system helps unify takeaway, dine-in, and delivery experiences while keeping the visuals punchy and instantly recognizable.

We extended the visual language to outdoor posters, storefront signage, and pop-up promotional assets.

Whether on a city billboard or behind a counter, the message is consistent: This is the chicken people point at.

We created a full social kit including mascot GIFs, IG post templates, spicy scale memes, and visual identity for promos and menu reveals.

Designed for growth, the system ensures the content looks on-brand whether posted by HQ or a franchise in Niš.